{"title":"Proactive Paws","description":"\u003cp\u003eProactive Paws™ was created to fill the gaps—with innovative, effective, clean products that don’t currently exist in the animal health space. We’re not here to compete, we’re here to complement, collaborate, and contribute.\u003c\/p\u003e\n\u003cp\u003eWe believe in the power of whole foods, potent botanicals, and science-backed supplements to prevent disease and promote resilience. And we believe in community: veterinary professionals, pet parents, and wellness seekers coming together to share knowledge and elevate care.\u003c\/p\u003e\n\u003cp\u003eIf you’re here, it’s because you care deeply. So do we.\u003c\/p\u003e\n\u003cp\u003eWelcome to Proactive Paws—where prevention meets purpose.\u003c\/p\u003e\n\u003cp\u003eDr Karen Becker\u003c\/p\u003e","products":[{"product_id":"proactive-paws-primitive-paws-45g-next-gen-probiotics-from-wild-wolves-canine-specific-strains-soil-based-organism","title":"Proactive Paws Primitive Probiotics (45g) by Dr Karen Becker. Next gen probiotics from wild wolves, canine specific strains, soil based organism","description":"\u003cp\u003eDeveloped by world-renowned veterinarian Dr Karen Becker, Proactive Paws introduces Primitive Probiotics — a species-specific formulation designed for the canine microbiome as nature intended.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecies-Specific Gut Health for Dogs\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Future of Pet Probiotics Starts Here\u003c\/h3\u003e\n\u003cp\u003ePrimitive Probiotics™ combines ancestral strains from wild wolves, species-specific strains from healthy domestic dogs, and ultra-resilient soil-based organisms (SBOs). This unique 3-in-1 formula delivers unmatched microbial diversity and survives stomach acid to truly transform your dog’s gut health. \u003cspan style=\"font-size: 0.875rem;\"\u003ePRIMITIVE PROBIOTICS™ is ideal for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDogs with diarrhea, soft stools, or excessive gasDogs recovering from antibiotics, illness, or stress\u003c\/li\u003e\n\u003cli\u003eDogs receiving heartworm parasiticides or flea\/tick medications that can alter microbiota\u003c\/li\u003e\n\u003cli\u003eDogs with anxiety, aggression, or sleep issues\u003c\/li\u003e\n\u003cli\u003eSeniors needing immune and cognitive support\u003c\/li\u003e\n\u003cli\u003ePuppies building a resilient microbiome from the start\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNot all probiotics are created equal. Most pet probiotics on the market are human strains, never adapted to the metabolic, immune, or thermal environment of dogs. They’re not designed to survive the journey through a carnivore’s GI tract and accomplish a specific purpose. And many lack evidence of efficacy in the species they’re sold for.\u003c\/p\u003e\n\u003cp\u003eThat’s why Dr Karen Becker, Co-author of the #1 NY Times selling book, the Forever Dog developed \u003cstrong\u003ePRIMITIVE PROBIOTICS™,\u003c\/strong\u003e a radically different, science-driven approach to rebuilding and maintaining your dog’s microbiome using the very strains nature intended: from wild wolves, healthy domestic dogs, and living soil.\u003c\/p\u003e\n\u003cp\u003eEmerging research now confirms that species-specific probiotics, isolated from healthy members of the same species, offer more targeted benefits. These strains are naturally adapted to the host animal’s microbiome, pH, bile levels, temperature, and immune landscape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. Ancestral Strains\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese strains are isolated from wild wolves and represent the ancient microbial allies that dogs evolved with: robust, immune-priming, and genetically aligned with the canine body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Species-Specific Strains\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSourced from healthy domestic dogs, these strains are uniquely adapted to the stressors and diets of modern life. They’re highly colonizable and provide targeted support for digestion, immunity, and stress tolerance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Soil-Based Organisms (SBOs)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSpore-forming probiotics like \u003cem\u003eBacillus subtilis\u003c\/em\u003e and \u003cem\u003eBacillus clausii\u003c\/em\u003e are natural survivors. They resist heat, stomach acid, and antibiotics; modulating inflammation and restoring balance when your dog needs it most.\u003c\/p\u003e\n\u003cp\u003eThis triad is more than just a probiotic; it’s a complete microbiome restoration system. Together, they create a truly adaptive, robust, and functional microbiome for modern dogs.\u003c\/p\u003e\n\u003cp\u003eWhat can you expect?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24 - 48 hours: Noticeably firmer stools, less gas, and less bloating\u003c\/li\u003e\n\u003cli\u003e1 - 2 weeks: Calmer mood and better appetite \u003c\/li\u003e\n\u003cli\u003e4 + weeks: Stronger immunity, more energy, improved sleep, and better resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy do vets trust Primitive Probiotics™?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by a functional medicine veterinarian and microbiome scientists \u003c\/li\u003e\n\u003cli\u003eBuilt for the canine gut, not repurposed from human formulas\u003c\/li\u003e\n\u003cli\u003eThird-party tested for purity, viability, and shelf stability\u003c\/li\u003e\n\u003cli\u003eFree from fillers, preservatives, or synthetic flavours \u003c\/li\u003e\n\u003cli\u003eSafe for long-term use in all breeds and life stages\u003c\/li\u003e\n\u003cli\u003eSafety-certified: evaluated under FDA GRAS and Health Canada List C veterinary health standards\u003c\/li\u003e\n\u003cli\u003eClinically backed: supported by multi-site trails using real-world canine models, not rodents or petri dishes \u003c\/li\u003e\n\u003cli\u003eManufactured in the USA in a GMP-certified facility, following strict quality and safety guidelines to ensure purity, potency, and consistency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMore Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMost pet probiotics are not truly dog‑specific\u003c\/strong\u003e, often using human strains that are poorly adapted to the canine digestive tract, immune system, bile environment, and body temperature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRIMITIVE PROBIOTICS™ uses species-aligned, healthy microbes\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esourced from wild canids, healthy domestic dogs, and soil-based organisms—mirroring how dogs naturally evolved to acquire beneficial bacteria.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA three‑ecosystem approach restores microbial diversity\u003c\/strong\u003e, combining ancestral strains, modern canine strains, and resilient soil‑based organisms to create a stable, functional, and adaptable gut microbiome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClinically studied strains deliver targeted benefits\u003c\/strong\u003e, including improved stool quality, reduced diarrhea and gas, stronger immunity, calmer behavior, allergy relief, and better resilience after antibiotics or stress.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe formula is science‑backed, safe, and results‑driven\u003c\/strong\u003e, third‑party tested, free from fillers and prebiotics, suitable for all life stages, and designed specifically for the modern dog’s biological needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMany microbiome-damaging insults disrupt serotonin production in the gut\u003c\/strong\u003e, making anxiety and behavior problems worse. This is the first veterinary-formulated product that blends LP815, a patented, calming strain, with S. boulardii, the strain recommended for use during antibiotic therapy to reduce microbiome damage.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"summary-title\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eMore information on https:\/\/www.proactivepaws.com\/products\/primitive-probiotics?variant=53259728552301\u003c\/p\u003e","brand":"Proactive Paws","offers":[{"title":"Default Title","offer_id":44887330586832,"sku":"860014260209","price":63.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5540\/7056\/files\/primitive-probiotics-main.jpg?v=1766571960"},{"product_id":"proactive-paws-roe-mega-30ml","title":"[ NEW! ] Proactive Paws Roe Mega (30ml) by Dr Karen Becker","description":"\u003cp\u003eAdvanced Omega-3 Support for Whole-Body Wellness.  Formulated by Dr. Karen Becker to address the specific needs of pets, delivering highly bioavailable omega-3s and antioxidant support for lifelong cellular, skin, joint, kidney, heart, and cognitive health. Suitable for cats and small dogs.\u003cbr\u003e\u003cbr\u003e+ Roe Mega is formulated to respect your small pet’s biological design, delivering omega 3s in their most natural form through caviar oil, one of nature’s richest sources of phospholipid bound EPA and DHA, combined with clean, sustainably harvested small fish oils from sardines, anchovies, and mackerel.\u003cbr\u003e\u003cbr\u003e+ Sustainably sourced and protected with natural astaxanthin to preserve freshness and potency, thoughtfully packaged in glass, not plastic, to help minimize microplastic exposure and deliver a cleaner, species-appropriate EPA and DHA your pet’s body can truly benefit from.\u003cbr\u003e\u003cbr\u003e+ Cats are obligate carnivores, and their bodies rely on naturally occurring fats, especially omega 3 fatty acids, to maintain cellular integrity, control inflammation, and support skin, joint, immune balance, kidney, and cognitive health throughout life.\u003cbr\u003e\u003cbr\u003e+ Astaxanthin, a naturally occurring carotenoid antioxidant, provides critical protection against oxidative stress, supports skin, brain, kidney, and cellular health, and works synergistically with omega‑3s to help maintain a balanced inflammatory response.\u003cbr\u003e\u003cbr\u003e+ Roe Mega’s unique formulation was designed to deliver Specialized Pro-resolving Mediators (SPMs), which most fish oil products lack. These compounds don’t just reduce inflammation they actively resolve it at its source by turning off inflammatory signals, clearing damaged cells, and restoring normal tissue function, helping prevent inflammation from becoming chronic.\u003cbr\u003e\u003cbr\u003e+ Veterinary‑formulated, clean, and species‑appropriate, highly bioavailable phospholipids, Roe Mega is precisely dosed, easy to administer, naturally palatable, and designed to support lifelong wellness by working with your cat’s or small dog’s body.\u003cbr\u003e\u003cbr\u003eMore information on https:\/\/www.proactivepaws.com\/products\/roe-mega-dha-epa\u003c\/p\u003e","brand":"Proactive Paws","offers":[{"title":"Default Title","offer_id":45066894573776,"sku":"860014260230","price":63.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5540\/7056\/files\/f805c8ee8e3c322c2845743ace8747aa.jpg?v=1783601049"},{"product_id":"proactive-paws-mobility-matrix-45g","title":"[ NEW! ] Proactive Paws Mobility Matrix (45g) by Dr Karen Becker","description":"\u003cp\u003e\u003cstrong\u003eTotal body mobility support with Creatine + UC‑II® for musculoskeletal health, and happier walks.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e+ Comprehensive mobility support: Mobility Matrix™ is a daily supplement designed to support total musculoskeletal health in dogs and cats, targeting joints, cartilage, ligaments, tendons, and muscles.\u003cbr\u003e\u003cbr\u003e+ Science-backed formula: It contains clinically studied ingredients like creatine, glucosamine, MSM, collagen (including UC‑II®), and hyaluronic acid to promote joint and muscle function.\u003cbr\u003e\u003cbr\u003e+ Helps reduce stiffness and inflammation: The formula works at a cellular level to regulate inflammation and improve symptoms such as stiffness, limping, and reduced mobility.\u003cbr\u003e\u003cbr\u003e+ Supports long-term joint health: Designed for ongoing use, it helps maintain cartilage integrity, connective tissue strength, and overall mobility as pets age.\u003cbr\u003e\u003cbr\u003e+ Easy daily use for all pet sizes: The powder can be sprinkled on food with flexible dosing based on pet size, making it simple to incorporate into daily routines.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 class=\"page-title heading-bold large\"\u003eReal Results You Can See\u003c\/h2\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003csection\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0918\/5607\/7165\/files\/dog-running-grass.avif?v=1776903065\" alt=\"Dog Running on Grass\" class=\"float-right visible\" width=\"400\" height=\"400\"\u003e \n\u003cp\u003eWhen you support joints and soft tissues from multiple angles, the results can be profound:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImproved mobility and willingness to move\u003c\/li\u003e\n\u003cli\u003eReduced stiffness after rest\u003c\/li\u003e\n\u003cli\u003eGreater ease in climbing stairs or jumping\u003c\/li\u003e\n\u003cli\u003eIncreased energy and engagement\u003c\/li\u003e\n\u003cli\u003eBetter overall quality of life\u003c\/li\u003e\n\u003c\/ul\u003e\n \n\u003cp\u003eThese changes are not cosmetic. They reflect real improvements in joint function and comfort.   \u003c\/p\u003e\n  \u003c\/section\u003e\n\u003csection class=\"section-04\"\u003e\n\u003ch3\u003eGive Your Pet the Support They Deserve\u003c\/h3\u003e\n\u003cp\u003eYour pet’s ability to move comfortably is directly tied to their happiness and overall well-being. Every run, every jump, every walk depends on healthy joints and connective tissues.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMOBILITY MATRIX™\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewas designed to support that mobility at every level. By combining clinically studied ingredients with foundational joint nutrients and support, it offers a complete solution for maintaining strength, flexibility, and comfort.\u003c\/p\u003e\n\u003cp\u003eJoint degeneration does not have to define your pet’s life. With the right support, you can help them stay active, comfortable, and engaged for years to come.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMOBILITY MATRIX™\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis more than a supplement. It is a proactive investment in your dog’s long-term health, built on science, designed for results, and created to support the life you share.\u003c\/p\u003e\n\u003cp\u003eMore information on https:\/\/www.proactivepaws.com\/products\/mobility-matrix\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Furry Planet","offers":[{"title":"Default Title","offer_id":45066894606544,"sku":"860014260247","price":63.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5540\/7056\/files\/e948ecf1de5cd658205c9b692a1e3fd6.jpg?v=1783601056"},{"product_id":"proactive-paws-liver-lift-45g","title":"[ NEW! ] Proactive Paws Liver Lift (45g) by Dr Karen Becker","description":"\u003cp\u003e\u003cstrong\u003eFormulated by Dr. Karen Becker to support pets facing everyday toxin exposure, delivering a multi‑pathway detox blend for liver, kidney, and overall cellular health.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e+ Modern pets face constant, cumulative chemical exposure from air, water, food, flooring, pesticides, pharmaceuticals, microplastics, PFAS, heavy metals, and ultra‑processed diets—this exposure is continuous, not rare, and sometimes unavoidable.\u003cbr\u003e\u003cbr\u003e+ These toxins are stored throughout the body over time, accumulating in the liver, kidneys, fat tissue, brain, lymphatic system, blood, and bone when detox pathways cannot keep pace.\u003cbr\u003eDetoxification is a multi‑system process, not a liver‑only function; it depends on coordinated work between the gut, liver, kidneys, lymphatic system, blood, gastrointestinal tract, microbiome, and central nervous system.\u003cbr\u003e\u003cbr\u003e+ Different toxins require different exit routes; some need bile flow, others renal filtration, lymphatic transport, gut binding, antioxidant conjugation, or neurological inhibition—so single‑pathway detox strategies leave gaps.\u003cbr\u003e\u003cbr\u003e+ Scientific monitoring shows pets often carry higher chemical burdens than humans, including flame retardants, pesticides, phthalates, PAHs, PFAS, and mercury, due to constant contact with treated surfaces, dust, bedding, and food.\u003cbr\u003e\u003cbr\u003e+ Effective detox support must be gentle and multimodal, mirroring the body’s natural design by supporting all clearance pathways simultaneously rather than relying on short-term cleanses or liver-only products.\u003cbr\u003e\u003cbr\u003eMore information on https:\/\/www.proactivepaws.com\/products\/liver-lift\u003c\/p\u003e","brand":"Furry Planet","offers":[{"title":"Default Title","offer_id":45066894639312,"sku":"860014260223","price":63.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5540\/7056\/files\/5ab8902728c798fe687f72bd641f0a8f.jpg?v=1783601103"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5540\/7056\/collections\/logo-400x400.jpg?v=1766573074","url":"https:\/\/furryplanet.com.sg\/collections\/proactive-paws.oembed","provider":"Furry Planet","version":"1.0","type":"link"}