Butcher cut is about soucing premium, humanely harvested proteins from the whole animal to maximise the nutritional benefits of a raw diet. By using only quality, human grade meat, organs and bone, we get a diet that offers higher nutrient retention and consistently lower fat.

With decades of experience in the emat industry, we pride ourselves in sourcing exclusively premium protein.

Vital Essentials diets for cats and dogs consisting of only raw human grade meats, organs and grounded bones, mirroring the natural diet of dogs and cats. This promotes optimal nutrition, enhances digective health and boosts energy levels. It can also reduce the risk of common health issues associated with processed foods.

We prioritize sourcing high-quality meat and using the whole animal here at Vital Essentials. That includes muscle, vital organs, and bone — all parts of the animal your little carnivore would naturally be eating in the wild. Plus, we refuse to use rendered by-products in our pet foods and treats.

Vital Essentials is made by Carnivore Meat Company in their own newly build 235,000 square feet facility located in Green Bay, Wisconsin, USA. This world class facility is currently the largest purpose build pet food manufacturing plant in USA, dedicated only to producing the best quality freeze dried diets.

This facility is also GFSI and EU certified for platinum food safety standards.

Pets don’t need the excess soluble carbohydrates found in fruits and vegetables.  They receive all the nutrition they need from our foods.  Any beneficial nutrients found in plants are contained in the proteins used to make our foods.  

Vital Essentials Freeze-Dried Mini Nibs should be served “as is” without adding water, unlike other similar products you may find at your local pet store.  

Freeze-dried Mini Nibs offer a great crunchy option for those dogs and cats that have a preference for dry foods, but with an added boost of raw goodness. This is an excellent option for pet parents looking to feed complete and balanced meal or for those who want to add in the mini nibs to their pets’ current diet to get added nutrients and protein.

In addition, mini-nibs are also great to be used in IQ toys, snuffle mats or as training treats. Mini-Nibs are also a great option if you using a auto-feeder.

Not at all, the beauty of freeze-dried food is that it’s a convenient way to feed your pet a raw diet, without the thaw. We advise to store freeze-dried food in the original packaging in your pantry, out of direct sunlight.

In the wild, when a pack of carnivores catches prey, the alpha eats first - usually the vital organs (heart, lungs, kidneys), meat and bone. These are loaded with essential nutrients, so the stronger, healthier animal develops the best immune system and makes healthy offspring. A raw meat diet is exactly what nature designed dogs and cats to consume.

Premium quality protein is essential to life-long vitality for your pet. That’s why at VE we source butcher cut, whole animal, raw protein from the best of the best. 

Of course! A grain free, high-protein, raw meat diet is much healthier for your pet because of the lack of insoluble carbohydrates that it contains. However, a strictly raw meat diet can be fairly expensive. An easy solution is to mix raw and dry pet food together to make a meal that both your pet and your wallet enjoy.

Because Vital Essentials frozen and freeze-dried prey-model diet entrees do not contain any fruits, vegetables, or grains, there is less than 1% carbohydrate content. This small amount of carbohydrates is naturally occurring from animal tissues.

Allergies occur when the microflora in your pet’s stomach becomes used to receiving unnatural ingredients from regular dry kibble. With a raw diet, the lack of unnatural ingredients allows your pet’s microflora to reset to what it naturally should be, which helps control allergies.

We make 100% of our own food, treats and snacks. There are no third-party processors or co-packers involved with Vital Essentials. We own and operate 100% of our manufacturing, freeze-drying, and finished products storage facilities in Green Bay, Wisconsin.

Packaging is vitally important to ensuring the delivery of fresh, safe, and marketable raw pet food, treats, and snacks. Because Vital Essentials packages its own products at its facility, consumers can be assured that they are getting the freshest food, treats, and snacks possible.