The purrfect shampoo for every coat of fur.

No matter the fur, Puracy Natural Pet Shampoo makes it cleaner, softer, and better using safe & effective, naturally-derived ingredients.

Fortified with Biotin for proactive coat health, specifically pH-balanced for pets, enhanced with zinc-based odor eliminators, with aloe & oatmeal moisturizers. Never any sulfates, harsh irritants, or petroleum-based bad stuff.

Puracy is deeply committed to making only the safest products for your home, body, baby, & pets. Their products are certified Cruelty Free by PETA, and the humans are their own guinea pigs, which means it's never tested on animals.

Puracy Natural Pet Shampoo uses the same base coconut-derived ingredients found in their natural shampoos for babies & children, before being pH-balanced for pet skin. This is a human-grade, human-tested shampoo, because that’s the only caliber of product good enough for any member of your family — furry ones included.

Watermelon & Sea Salt:
Purified water (Aqua, eau), Lauryl glucoside (Coconut oil-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Cocamidopropyl betaine (Coconut-based cleanser), Sodium methyl cocoyl taurate (Coconut-based cleanser), Sodium lauryl glucose carboxylate (Coconut-based cleanser), Vegetable glycerin (Plant-based skin softener), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Coco glycinate (Coconut-based cleanser), Sodium zinc polyitaconate (Plant-based deodorant), Helianthus annuus (Sunflower) seed oil, Biotin (Plant-based hair & skin supplement), Avena sativa (Oat) meal extract, Aloe barbadensis (Aloe vera) leaf juice, Natural fragrance, Sodium chloride (Natural salt), Tetrasodium glutamate diacetate (Plant-based cleanser), Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Propanediol (Plant-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylyl glycol (Coconut-based preservative), Caprylhydroxamic acid (Coconut-based preservative)

Thoroughly rinse your furry companion from top to bottom. Apply soap directly to their coat and massage thoroughly to produce a rich foam. Rinse thoroughly.

If foaming seems low, pour some water (not soap) on the area and massage again.Water + Soap + Agitation = Foam

Pro tip: Bring a plastic cup. Water from a cup is less scary than pressurized water from a nozzle.

Developed by doctors, trusted by families.

From the beginning, we wanted to craft the most natural, safe, and effective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family (pets included!) & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin. The outcome is a suite of high-quality natural products that actually work...really well!

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Nine years ago, two best friends from Austin, Texas started Puracy with a single goal – to make effective, plant-based cleaning and personal care products that were gentle enough to use around their newborn daughters.

After having kids of our own, we discovered that many natural products that were safe for use around children and pets had a trade off– they were not very effective. So for the past nine years we’ve worked with a team of doctors and chemists to create household products that are both safe and effective.

Fast forward to today. With millions of bottles sold, Puracy products have become #1 best-sellers on major platforms, they’ve been featured by The New York Times, CBS, NBC, and Martha Stewart etc.

We believe in full transparency when it comes to our product labels and marketing efforts. Our labels clearly outline every ingredient within each Puracy product - no exaggerations, no omissions.

Based on our commitment to using only the purest ingredients available, every Puracy formula is at least 98.5% natural. Many of our products contain an even higher percentage of natural ingredients. In other words, there is never more than 1.5% of synthetic ingredients in any given product formula.