Help for repeat offenders.
Stains & odors aren’t masked with a temporary fragrance, they are obliterated at the source. Even for those gifted with a highly sensitive sense of smell, there will be no trace of anything familiar left behind. No matter if it’s urine, feces, vomit, hairballs, drool, or other unsavory messes, the habitual offenders who turn innocent accidents into mischievous bad habits won’t be able to locate the scene of the crime. This helps deter the next offense, and protects the peace at home.

Guaranteed plant-powered performance.
With all this stain & odor fighting power comes great responsibility. We’ve served hundreds of thousands of people for years with the best & most well-reviewed naturally-derived cleaning & care items on the planet.
"In everything we create, we use only carefully-sourced, naturally-derived, plant-powered ingredients & botanicals. And not just gentle to humans, but to all members of your family — pets always included."

Accidents aren’t forever.
Don’t let something temporarily terrible turn into a forever fixture on your floor. Eliminate the root of the odor & the stain itself with our concentrated, naturally-derived, tough stain & odor fighter. So powerful, pets won’t recognize where the last landmine fell. And with plant-based ingredients, it’s safe for pets, you, your surfaces, and your sensibilities.

Cucumber & Mint
Purified water (Aqua, eau), C10-C16 Alcohol ethoxylate (Plant-based cleanser), Vegetable glycerin (Plant-based skin softener), Sodium zinc polyitaconate (Plant-based deodorant), Decyl glucoside (Vegetable-based cleanser), Octyl dimethyl amine oxide (Plant-based cleanser), Tetrasodium glutamate diacetate (Plant-based cleanser), Sodium borate (Natural mineral cleanser), Coconut fatty acid (Plant-based foam reducer), Protease (Plant-based enzyme), Amylase (Plant-based enzyme), Mannanase (Plant-based enzyme), Lipase (Plant-based enzyme), Cellulase (Plant-based enzyme), Calcium chloride (Natural mineral stabilizer), Natural fragrance, Citric acid (Plant-based pH neutralizer), Sodium hydroxide (pH Balancer), Benzisothiazolinone (Biodegradable preservative)

New accidents
Solid: Manually remove as much as possible Liquid: Dilute with water, then blot dry
Evenly spray the entire affected area with our liquid solution
Gently agitate to work the solution into the material using a brush or damp towel
Wait at least 15 minutes
Extract with a carpet extractor using water, or by hand with a towel

Old accidents
Thoroughly identify the affected area using sight and smell (hint: a blacklight flashlight is helpful)
Dilute our liquid solution 1:1 with water and thoroughly saturate the entire affected area
Put a heavy object (coffee table book, brick) in a gallon freezer bag to cover the treated area and ensure liquid touches all affected layers
Wait at least 8 hours
Extract with a carpet extractor using water, or by hand with a towel

Pro tip: To achieve 100% success, the liquid enzyme solution must make contact with the stain or odor source. Keep this top of mind as you treat the area.

We Make High-Quality Natural Products that Actually Work...Really Well

Nine years ago, two best friends from Austin, Texas started Puracy with a single goal – to make effective, plant-based cleaning and personal care products that were gentle enough to use around their newborn daughters.

After having kids of our own, we discovered that many natural products that were safe for use around children and pets had a trade off– they were not very effective. So for the past nine years we’ve worked with a team of doctors and chemists to create household products that are both safe and effective.

Fast forward to today. With millions of bottles sold, Puracy products have become #1 best-sellers on major platforms, they’ve been featured by The New York Times, CBS, NBC, and Martha Stewart etc.

We believe in full transparency when it comes to our product labels and marketing efforts. Our labels clearly outline every ingredient within each Puracy product - no exaggerations, no omissions.

Based on our commitment to using only the purest ingredients available, every Puracy formula is at least 98.5% natural. Many of our products contain an even higher percentage of natural ingredients. In other words, there is never more than 1.5% of synthetic ingredients in any given product formula.